This is actually an update of a previous post on the blog. Putting my own advice to use here!
It’s really easy to get carried away writing new blog posts, and neglect the rest of your blog.
I found that when I moved from Blogger to Self-Hosted WordPress, I immediately focused on home page design elements and kind of went into tunnel vision.
I totally neglected the fact that many of my post formats did not transfer nicely, and neither did my pages. It wasn’t until I started getting into the swing of writing again and linking up old posts that I realized a lot of my old posts looked like crap.
Here are three things to think about when keeping your blog updated!
1. Quality Control on the ‘Little Things’
It’s a good idea every once in a while to do some quality control on your site and make sure that things stay updated.
Places to look for updates:
- Recipe post formats
- Social media handles and links
- E-mail addresses/contact information
- Your ‘About Me’ page
- Headshots in side bar
- Pages that link to posts (ie. Blog Tip Friday, are all my posts there?)
- Has a new format/theme changed anything?
- Are your plug ins updated and working correctly?
To help keep readers coming back, and let readers learn more about you and explore your blog, it’s important to make sure everything is working and current. You want to provide your readers with your creative, new content you’ve published, and make sure it’s easy to access.
This isn’t something you have to do every week, or even every month. Just something to keep in mind when you have a day you aren’t posting, and want to get some work done on the blog!
Even social media sites like Pinterest need updating once in a while!
2. Republish Old Content
Republishing old content is another good way to update your blog.
I’ve been doing the following with some recipes and other informative posts:
- Update graphics or take new pictures
- Rewrite or add new relevant content
- See where I can add additional in-blog links
- Finally, reschedule the post for a future date.
Most of the posts I’m doing this with are SUPER OLD and probably didn’t get much exposure. This post is a great example – I don’t think it got that much exposure a year ago. Plus, it seemed kinda half complete once I went back to look at it. I figured new readers might be interested in the content, so I spruced it up and set it to publish at a future date.
But when doing this, you definitely don’t want to just copy and paste your old content into a new blog post. Republishing old posts by changing the schedule date can be better for SEO on your blog so you don’t duplicate the same content if you want to blog about a similar topic.
I’d be happy to write a post about this if anyone finds it interesting!
3. Post Frequency
As far as posting frequency goes, post at a rate you are comfortable with. Never put up a post that is not up to your usual standards just because you think you need to post. You’ll be better off if you put more time into writing unique content that is true to you and editing pictures that make you want to eat your computer screen. That way, people will want to come back for more!
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