I love numbers. It’s why I’m so obsessed with fitness gadgets like the Polar HR Monitor and Fitbit. It’s no wonder I’m always curious about the numbers on my blog! For this – I get info from Google Analytics.
I came across Pinch of Yum several months ago. Not only do I love the recipes, but I’m always curious about the blog’s income reports. I’d love to make my blog this successful (who wouldn’t?). Lindsay and Bjork both put in a lot of work into running the blog, so it’s totally earned. My favorite part about their income reports is how transparent they are with their statistics! If you haven’t ever checked out their income reports, you should. It’s interesting. Or I’m just a nerd who likes numbers!
Anywho, I have a long ways to go before I am as successful as Pinch of Yum. But that doesn’t mean I won’t be as transparent with my own traffic! You’ll see my own stats in today’s tutorial on four reports to generate on Google Analytics to learn more about your blog!
Trust me – Google Analytics isn’t as hard to use as it seems. It is daunting at first, until you know what you want to get form it.
To start, make sure you’ve selected the ‘Reporting’ tab on the top toolbar.
Then, select the month you want to run the report for in the upper right corner. In these screenshots, you’ll see Slim Sanity traffic for the month of March.
All reports can be exported to a PDF using the ‘Export’ tab on the top tool bar.
1. Audience Overview
On the Google Analytics dashboard left toolbar, select ‘Audience’, then ‘Overview.’
This report shows daily visits in the first line graph. (See that one spike in the month of March? My Paleo Spaghetti Squash Casserole went WILD on Pinterest that day. It may also attribute to why I have such a high percentage of new users – usually I’m around 60% there.) This gives other valuable statistics like pageviews, total visits (sessions), unique visitors (visits), number of pages per session, bounce rate, average session duration, and returning visitors vs new visitors.
Before you generate your reports, you can select another set of data to display with it from the Demographics, System, or Mobile below. I usually select Country to display with it, just because it’s interesting to see where my views are coming from. I don’t have much use for any of the other data right now.
2. All Traffic
On the Google Analytics dashboard left toolbar, select ‘Acquisition’, then ‘All Traffic.’
This report shows you where your visits are coming from. I have been slacking on my WIAW link-ups. I think I only did one in March… I used to get 1,500 visits from Peas and Crayons alone!
Before I generate my PDF report for All Traffic, I go to the bottom and select ‘show 25 rows’ to get more data.
3. Social Network Referrals
On the Google Analytics dashboard left toolbar, select ‘Acquisition’, then ‘Social,’ then ‘Network Referrals.’
Basically gives you more info on where your visits are coming from, and which social media platforms are performing the best for you. For me, it’s always Pinterest.
4. Site Content Performance
On the Google Analytics dashboard left toolbar, select ‘Behavior’, then ‘Site Content,’ then ‘All Pages.’
This shows which posts generated the most traffic in the month. Interestingly for me in March, only 2 of my posts that month made the top 10. It’s no wonder that it takes work to bring in traffic – old (and great!) content is often what helps you grow!
Seeing if an old post has become popular can also help you look back through to those posts and make sure they’re up to date with any blog format changes.
This is also another report I select ‘show 25’ before I export.
There is SO much more data you can find from Google Analytics, but these are my top four reports to generate.
I’d love to try and help! Let me know if there’s any other data you’d like to see from Google Analytics, and I’ll put together another post with reports you can generate for those stats.
If you want more posts like this, check out the Blog Tips page!